Somehow I imagine this conversation happening in a Pinnacle marketing room back in the late 1990’s:
Person 1: How can we standout among the crowd? Topps, Donruss, and the others are kicking our tail.
Person 2: Let’s make higher quality cards? Or perhaps exclusive deals with popular players?
Person 3: Terrible ideas! What we need to do is put cards in a can, and make collectors use a can opener to look at the cards.
Person 1 + 2: Brilliant!
And that is the fictitious story of how the 1997 and 1998 Pinnacle Inside (aka, Cards in a Can) came to be.
Here is some basic set information if you are looking to collect:
|Set Name and Year||Sport||# of Cans||# of Cards|
|1997 Pinnacle Inside||Baseball||24 cans||150 cards|
|1998 Pinnacle Inside||Baseball||23 cans||150 cards|
|1997 Pinnacle Inside||Football||28 cans||150 cards|
|1997/1998 Pinnacle Inside||Hockey||24 cans||190 cards|
And since everyone–well, most everyone?–enjoys a good pack opening, here are various Pinnacle Inside Card In the Can pack, er can, openings: